Description
Vitamin C is touted as one of the best anti-ageing ingredients on the market — and the key to maintaining a smooth, even and glowy complexion. Topical Vitamin C is a science-backed, dermatologist-favorite ingredient that helps slow early skin ageing, prevent sun damage, and improve the appearance of wrinkles, hyperpigmentation and acne scarring.
Vitamin C is a powerful antioxidant to help protect the skin’s surface from oxidative damage caused by free radicals and environmental aggressors like UV and pollution which lead to skin damage and premature ageing.
This formulation contains 20% L-Ascorbic Acid, the most potent form of Vitamin C. For a vitamin C serum to be effective, it should ideally have a concentration between 15% and 20%. The higher the concentration, the more potent it is. Serums with vitamin C concentrations below 8% are ineffective, while above 20%, their effectiveness tapers off.
